FROM IDENTITYTO ACTION
The key steps to successful brand management
4/6/2023 On Thursday, April 27, from 11:00 to 12:00 a.m. we will host a live webinar together with our partner Papirfly and show you how sustainable brand management can succeed.
Our Brand Strategy Director Nadine Nadler will start the session with the question of how to successfully build and implement a brand:
To kick-off, we will develop a common understanding of future-proof brand management, briefly reviewing its history. Then we will analyse how the development of modern brand management can succeed within differing company frameworks and how its sustainable implementation can be achieved.
Jean-Marc König, Managing Director DACH Papirfly, will focus on how to empower employees to activate the brand globally:
How do you keep an overview of the brand identity, brand assets and campaigns? How do you meet the constantly growing demand for images, graphics, documents, videos, and other assets? How do you empower employees worldwide to create on-brand content for local markets and across channels quickly and independently? What role can AI play in this? We will answer these questions by using practical examples from global customers.