Agencies, companies and designers will have the opportunity to submit their work until June 15, 2018. The international panel of expert judges will start its multi-tiered selection process in July. »I’m very excited to see the submissions. The judges have a unique opportunity to honor truly outstanding work. I’m looking forward to working with colleagues from around the world,« Knut Maierhofer explained. 

                                                         

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Annette Koch
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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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MVV Energie

Brand Development, Corporate Design

Mannheim-based energy company MVV has been a pioneer in energy transformation for years. We translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life?

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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