Symboliclogos
The logo is essential to brand recognition
An icon, a word mark or a combination of the two condenses information into a very simple and distinctive symbol that clearly stands out from the crowd. It plays an incredibly significant role for each company. After the name, the logo is the most important element to ensure brand recognition and trademark protection.
Creating the unique
Companies have always competed for people’s attention. Digital transformation is intensifying this competition, providing a platform for even more players. Digital user interfaces are also confronting people with countless new symbols and icons. This makes the process of developing a logo even more challenging. It’s essential to create a unique symbol unlike millions of others – a symbol that allows for the greatest possible differentiation, promotes trust and inspires emotions in the people who see it, but specifically those emotions that are aligned with the brand. Ideally, this symbol should have a certain magic that captivates people. This helps build a fruitful, long-lasting relationship between people and the brand.
Born from the brand core
There are countless logos in the world today, but only a few truly excellent ones. What the latter have in common is that they emit more than just visual signals. They represent relevant content, tell a story, or trigger a feeling that is closely related to the brand. The art of creating such a powerful logo is essentially a feat of translation. It starts with an intensive analysis of the company, its branding and business models, as well as its strategies, products, history and competitors. This all feeds into a highly aesthetic concentrate of meaning that people can easily grasp.
Refinement preserves a logo’s power
Times change, along with people’s habits and perceptions, as well as the media and channels a brand uses to communicate. This is why it’s necessary to rework a logo after a certain amount of time. Does the logo need to better align with the company’s strategy and corporate identity? Is it necessary to eliminate incorrect associations, or strive for greater differentiation? Does the logo need to be more striking for online use? When we optimise a logo, we use a great deal of finesse to ensure a seamless transition to a more effective and up-to-date version.
What makes
a logo great?
Every great logo requires courage and a great idea. It should also meet objective criteria to ensure that it does its important job in a truly excellent way:
Uniqueness
Every logo needs to clearly set itself apart from all others. This is essential to ensure that the company’s communication, products and elements are distinctive and unmistakable.
Uniqueness
Every logo needs to clearly set itself apart from all others. This is essential to ensure that the company’s communication, products and elements are distinctive and unmistakable.
Attention-getting
It’s impossible to ignore a logo with a strong presence. It needs to have a striking and simple design without getting lost in the details or being too arbitrary.
Attention-getting
It’s impossible to ignore a logo with a strong presence. It needs to have a striking and simple design without getting lost in the details or being too arbitrary.
Fascination
Good logos often include a special visual feature, stylistic finesse and the ability to capture people’s attention for longer than a split second.
Fascination
Good logos often include a special visual feature, stylistic finesse and the ability to capture people’s attention for longer than a split second.
Storytelling
Many outstanding logos visualise information about the company, its products or concept, and evoke the desired associations from the viewer.
Storytelling
Many outstanding logos visualise information about the company, its products or concept, and evoke the desired associations from the viewer.
Aesthetics
A very high-quality logo design can give the brand added value and a framework for helping customers approach it with appreciation.
Aesthetics
A very high-quality logo design can give the brand added value and a framework for helping customers approach it with appreciation.
Media neutrality
A logo needs to be clearly recognisable in every application and at every touch point. It needs a flexible and scalable design from the outset.
Media neutrality
A logo needs to be clearly recognisable in every application and at every touch point. It needs a flexible and scalable design from the outset.
Before – after
The idea
behind the logo
