KMS TEAM
Update #2
24/7/25 Bold brands and future-ready tools – welcome to the second issue of our KMS TEAM Update.
We’re sharing what it takes to launch a premium automotive brand like Bovensiepen, how to build an employer brand that attracts and retains top talent, and how German design agencies are transforming. We also spotlight Chinese design in an expert interview and share PAGE Magazine’s feature on our new corporate design for BayWa Mobility Charging.
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Bovensiepen – Fine Driving
Bovensiepen has launched as an independent automotive brand with its first model, the Bovensiepen Zagato – marking a new era of »Fine Driving«. We developed the brand from the ground up, shaping its identity, design, and communication into a cohesive, high-end experience. From vision to execution, including the digital platform and CGI assets, the collaboration brought Bovensiepen’s philosophy to life – transforming a legacy of engineering excellence into an emotional, future-facing luxury brand.
New Workshop Format: Strong Employer Brand
In today’s race for top talent, a strong employer brand is essential. With our Action Sprints – compact, 1-2 day workshops – we help companies sharpen their positioning, define culture, and boost team performance. Each sprint delivers actionable outcomes: from a compelling EVP that attracts and retains talent, to a shared cultural vision for long-term transformation, and empowered teams ready to deliver. Fast, specific, and ready to launch – these formats are ideal for companies looking to make immediate progress without lengthy processes. Ready to strengthen your employer brand? Let’s talk.
Podcast – What does the future of German design agencies look like?
Tune in to episode 17 of the podcast »Design Perspectives« by the German Design Council, where our Managing Partner Simon Betsch speaks with host Philipp Thesen about the transformation of traditional agencies into strategic design consultancies.
Together, they discuss key questions such as: How does design make brand identities tangible? What impact does AI have on design and design processes? And what new forms of collaboration are needed to turn design agencies into spaces for learning and long-term sparring partners for companies?
Between Dragons and Data: How China Is Redefining Design
We sat down for an exclusive interview with our long-term partner and friend Fabian Furrer, President of Dongdao Creative Branding Group International. He gives an insider’s view into the dynamic world of Chinese design – from cultural symbolism and international brand strategies to the influence of AI.
Energising the Brand – a new Corporate Design for BayWa Mobility Charging
In just a few weeks, we developed a new brand system for e-power provider BayWa Mobility Charging. PAGE Editor-in-chief Anne Kaiser gives you a behind-the-scenes look at the creation of the sub-brand – and how we brought it to life.
»The speed was only possible because we had designed the brand identity for the parent company BayWa to be so flexible that the rollout of specific offerings and sub-brands had already been anticipated,« explains our Head of Design Robert Börsting. »The brand appearance of BayWa Mobility Charging was, in that sense, a proof of concept for us.«
