On this basis, we defined design elements that apply across all touch points. The result: A brand that communicates with people in a flexible, quick and creative way. The new CD was implemented successfully via a publicly accessible brand portal.



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Annette Koch
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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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