MANAGEMENT

Creating value with brand management

A brand’s strategy, identity and value system are most effective when they are successfully implemented at a company – and we achieve this through systematic brand management. This approach anchors factors for success with the right people, departments and processes, synchronises strategic perspectives and provides the foundations for effective, targeted decision-making.

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A company is a community of people. As such, we believe that people play the most important role: Why do we make decisions? This is why people need to be prioritised over processes.

Simon Betsch

Managing Partner KMS TEAM

Achieve your goals
systematically

Do you want to manage your brand more consistently and effectively in the future? Are you currently undergoing a cultural shift in the company, which involves inspiring people to change and motivating them to become more involved? Or do you need to help everyone understand and quickly establish a more comprehensive transformation within the company? We always align our approach to brand management with your individual goals as a company. As such, we define the necessary investment involved as well as a roadmap. We also work closely with you to define the parameters for evaluating all activities.

Learn from successful organisations

We have been supporting clients of every size in all types of industries for many years now. Thanks to this experience, we can realistically assess just how feasible and effective potential actions will be. Dedicated teams of experts with extensive management and implementation expertise are here to ensure that these steps are implemented reliably.

We strengthen your
management through:  

Foundations

Brand management and implementation strategy, including defining factors for success
Process definition and collaboration
KPI definition, brand controlling and monitoring

Information and training formats