Creating value with brand management

A brand’s strategy, identity and value system are most effective when they are successfully implemented at a company – and we achieve this through systematic brand management. This approach anchors factors for success with the right people, departments and processes, synchronises strategic perspectives and provides the foundations for effective, targeted decision-making.

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A company is a community of people. As such, we believe that people play the most important role: Why do we make decisions? This is why people need to be prioritised over processes.

Simon Betsch

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Achieve your goals

Do you want to manage your brand more consistently and effectively in the future? Are you currently undergoing a cultural shift in the company, which involves inspiring people to change and motivating them to become more involved? Or do you need to help everyone understand and quickly establish a more comprehensive transformation within the company? We always align our approach to brand management with your individual goals as a company. As such, we define the necessary investment involved as well as a roadmap. We also work closely with you to define the parameters for evaluating all activities.

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Learn from successful organisations

We have been supporting clients of every size in all types of industries for many years now. Thanks to this experience, we can realistically assess just how feasible and effective potential actions will be. Dedicated teams of experts with extensive management and implementation expertise are here to ensure that these steps are implemented reliably.

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We strengthen your
management through:  


  • Brand management and implementation strategy, including defining factors for success
  • Process definition and collaboration
  • KPI definition, brand controlling and monitoring

Information and training formats

  • Brand activation and launch events
  • Formats and processes for ongoing collaboration and the sharing of best practices
  • Brand academy 

Corporate design management

  • Digital design systems
  • Brand portals
  • Design tools and automation
  • Brand support
Management covers: 
  • Brand academy & training
  • Brand activation
  • Brand portals & documentation
  • Brand tools & automation
  • Brand controlling
  • Brand support
Meet the team
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    Vera Schnitzlein

    Head of Strategy

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    Romea Doherty

    Client Director

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    Reinhard Schneider

    Head of Digital