Bentley stands for a breath-taking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.
We updated and digitized the symbol, enhanced the colours and developed a unique typeface for the brand. The design matrix, or the distinctive grid used in all media, was defined based on the vehicle’s grill. The main design theme for the typography was the characteristic »power line« curve featured in the vehicle design. The new typography was inspired by the widely used British sans-serif Gill, previously used as the corporate typeface – but is more unique.
A complete set of upper- and lowercase characters in two versions (Regular and Expanded), each with four typestyles (Heavy, Bold, Regular and Light), was developed on the basis of the Bentley wordmark. The result is a corporate design that brings the quality of the brand to life and reflects its English roots in a striking, contemporary look.
Bentley Motors Ltd. is a British automobile manufacturer based in Crewe, England. Since 1998, it has been part of Volkswagen AG’s sport luxury brand group. Bentley Motors crafts the world’s most luxurious performance automobiles.