In fall 2005, a reform united the various regional and industry-specific insurance organisations to create Deutsche Rentenversicherung. The wide popularity of the reformed pension insurance is the result of the seamless interconnection of structural and communicative measures. Today’s consistent and modern brand architecture replaces the confusing variety of earlier years.
Brand architecture and corporate design
The new visual identity conveys credibility and partnership – a strong union emerged from the very different designs of the individual insurance companies. This minimalist corporate design is very well-received both internally and externally and is especially suitable for large print runs.
Since 1 October 2005, various public corporations under the name Deutsche Rentenversicherung have taken on the work involved with statutory pension insurance in Germany. The federal sponsors are Deutsche Rentenversicherung Bund and Deutsche Rentenversicherung Knappschaft-Bahn-See.