Bardehle Pagenberg is one of the world’s top firms in the fields of industrial and intellectual property law. The corporate design we developed emphasises the company’s tradition of excellence as leading global experts.
Naming and corporate design
As a new generation of attorneys joined the law firm Bardehle Pagenberg Dost Altenburg Geissler, it was necessary for them to gain a new understanding of the brand. The name was shortened to Bardehle and Pagenberg, the two luminaries at the company from the very beginning. A powerful, clearly recognisable identity has emerged in combination with the new look and logo.
The logo of Germany’s first law firm brand combines the brand and the term »Intellectual Property« into a single unit. »IP« becomes a »P« with the dot from the letter »i« – and is mirrored to create a »b«. The distinctive corporate colours, which combine a shade of the precious metal iridium with a brilliant yellow, create an unmistakable brand identity and strong presence for the law firm.
Web design and user experience
To transform the website from an image-boosting tool to a knowledge-sharing platform, the new site needed to convey premium content as well as the specific professional expertise of each employee in an improved way. We restructured the website to make it more user-focussed. Authentic imagery conveys the firm’s advisory expertise, while micro-animations, infographics and downloads enhance the specialized content. The »IP News & Knowledge« section features detailed expert portfolios, professional articles and live streams on events.
Bardehle Pagenberg is one of Europe’s largest firms specialised in the fields of industrial and intellectual property law. With over 40 years of experience and five European locations, our international team of patent attorneys and attorneys at law effectively handles cases in every area of industrial property – with sectors ranging from telecommunications, electrical engineering, electronics, engineering, medical technologies and chemistry to software and semi-conductor technology, even sports, food and fashion.