Unlimited inMotion
Doppelmayr The search for new mobility concepts has reached the third dimension: Ropeways are a smart, efficient transportation system for bustling urban areas, setting new standards in sustainability. We advised global market leader Doppelmayr on important decisions regarding brand strategy, developing a new visual identity for their family of brands.
The project involved reviewing the brand identity and portfolio strategy, as well as realigning the customer experience with future patterns of interaction. Head of Group Marketing at Doppelmayr Jürgen Pichler explains: »The future of cable-drawn mobility is digital and connected. KMS TEAM helped us optimise our brand and how we manage it, making it as strong and viable for the future as our products.«
A signet for the entire family
The Austrian family-owned business is one of the few providers of comprehensive end-to-end solutions in the field of cable-drawn mobility – from feasibility studies to operations. They also manage digital solutions and services in house – yet another area of expertise.
The family of brands unites all Group brands and companies related to ropeways under a shared mark: The Doppelmayr brand logos are the most important design element of the new visual identity, clearly identifying their connection to each other.
We updated Doppelmayr’s venerable logo, using it as the basis for all brands. It bundles their individual strengths, creating strategic synergies. It also amplifies their look both within the Group and in the market.
The tagline »Unlimited in Motion« references the family-owned business’ 130 years of success as well as their bold move into the future.
Website and user experience
We incorporated the new visual identity in the digital space as well: Microanimations and interaction behaviours help users experience the underlying idea of floating and gliding.
We completely restructured the corporate website, adding modern, scalable modules. The bold use of modern typography combined with inspiring service modules and functionalities makes the website an industry benchmark.
We also customised a brand portal to make the new identity elements accessible to everyone who works with the brand.
KMS TEAM helped us optimise our brand and how we manage it, making it as strong and viable for the future as our products.
About Doppelmayr
The quality, technology and market leader in ropeway construction, Doppelmayr Group has production facilities as well as sales and service locations in 50 countries around the world. The company has constructed over 15,400 ropeway systems for clients in 96 countries to date. These include high-performance ropeways for moving people and materials, efficient intralogistics systems as well as creative experiences. With over 3,300 employees, Doppelmayr Group generated 946 million euros in revenue in the 2022/2023 fiscal year.
