Brand development

We developed intive's new brand core , »Turning ideas into digital reality«. It provided the starting point for the new brand values, corporate design and naming.

intive wanted a brand identity that would stand out in the soft­ware develop­ment market. The new com­pany name »intive« reflects inge­nuity, initia­tive and inven­tiveness. The semi­colon gives the logo an unusual look. As a punc­tuation mark, it represents coop­era­tion while also making refer­ence to program­ming languages.

Corporate design and tagline

We gave intive a bold, self-confident look that trans­lates the brand values and tagline »Never settle« into graphic design. At the same time, we wanted to establish a strong connec­tion to the digital world and the variable align­ment of mobile devices. We achieved this by com­bining vertical and hori­zontal elements, strong colours and imagery that playfully combines employee portraits and illustrations.