Three become one: Software companies BLStream and SMT Software as well as app agency Kupferwerk have merged to become a global service provider for the development of digital products.
We developed intive's new brand core , »Turning ideas into digital reality«. It provided the starting point for the new brand values, corporate design and naming.
intive wanted a brand identity that would stand out in the software development market. The new company name »intive« reflects ingenuity, initiative and inventiveness. The semicolon gives the logo an unusual look. As a punctuation mark, it represents cooperation while also making reference to programming languages.
Corporate design and tagline
We gave intive a bold, self-confident look that translates the brand values and tagline »Never settle« into graphic design. At the same time, we wanted to establish a strong connection to the digital world and the variable alignment of mobile devices. We achieved this by combining vertical and horizontal elements, strong colours and imagery that playfully combines employee portraits and illustrations.
Founded in Helsinki in 1999, intive GmbH is all about digital transformation. With a staff of over 1,600 employees across 14 locations and six design studios, intive designs and develops customer-centred digital products for its clients. intive also performs digital advisory, design and engineering services for the tech and media industries, as well as for automotive, financial, life science, industrial and energy clients.