DigitalPathfinders
MENTZ The mid-sized family business MENTZ is a leading developer of multi-modal mobility systems for public transportation, working with transport associations around the world. MENTZ’s digital products form the basis of the service apps used by many leading international transport associations.
Mobility App »Gullivr«
With Gullivr, MENTZ introduces a white-label app offered as a licensed product, bringing together different mobility services in a single application. This all-in-one mobility app is a core digital product in the MENTZ corporate design but can be customised to the visual identity of any transport association.
Our concept, developed together with the MENTZ team, extends beyond traditional route and ticket management to include innovative services such as weather-based route planning and personal mobility profiles that calculate kilometres travelled and CO₂ savings. The strictly user-centred UX/UI also features gamification elements.
Particularly valuable was how the digital team reinterpreted the everyday issues faced by passengers.
The app has already won multiple awards, including recognition from connect magazine and Focus Money, where it was named best-in-test among mobility apps.
»KMS TEAM thoroughly analysed existing mobility market solutions and successfully delivered a fresh perspective on long-standing challenges. Particularly valuable was how the digital team reinterpreted the everyday issues faced by passengers. Together, we developed and implemented innovative solutions for next-generation journey-planning apps,« explains Günther Gruber, Chief Strategy Officer at MENTZ.
The app builds on the strategic and design foundations we previously developed for the MENTZ brand:
Competitive analysis as a strategic foundation
To make the brand’s positioning future-proof, MENTZ commissioned us to create a strong, differentiating brand identity. We conducted an in-depth market review – from competitor analysis to the evaluation of all brand touchpoints. Customer and employee interviews provided valuable perspectives on the company’s strengths, challenges, and opportunities. In addition, we identified relevant megatrends.
A brand with purpose
The insights gained led to a strategically sharpened positioning that clearly expresses the brand’s essence. With the guiding principle »Digital Pathfinders«, we created an identity that provides orientation and inspiration internally and externally, underlining MENTZ’s role as a digital pioneer – both technologically and socially.
A visual identity that connects
We created a close connection to today’s networked, digitalised world with the new MENTZ visual identity, custom fonts and wordmark. Lines reminiscent of circuits on modern board assemblies dominate the striking and informative identity. The eye-catching brand colour cyan brings a lightness to the high demand for detailed information. The new design system anchors the brand flexibly and consistently across all applications – from screen to spatial environments.
MENTZ
MENTZ is Germany’s leading company when it comes to transport planning and passenger information systems. Its IT solutions for eTicketing, apps, real-time data, as well as scheduling and duty planning are driving the digital transformation of public transport. For 50 years, the family-owned company has been developing software and managing data for transport associations and operators – for greater sustainability, modern mobility, and a stronger public transport sector.
