Munich’sPinakothek Museums
Munich’s Pinakothek Museums combine to form one of the world’s most significant museum complexes. We provided strategic and design support for the five institutions as they evolved to become a strong collective. We also named the district, one of Europe's most important cultural destinations in the heart of Munich: Kunstareal.
Corporate design
The three logos trace the development of Western art – from a simple rectangle as a symbol of early painting to the fragmented frame of the Postmodern era. The neutral colours and type in the logo are compatible with all styles of art, allowing the image motifs to shine. The self-confident, powerful corporate design shapes the look of all brochures, orientation systems and exhibition communication.
Developing the website
The website for Bayerische Staatsgemäldesammlungen illustrates the affiliation between the individual institutions while emphasizing their individual characters. The website is easy to use and provides in-depth information in an aesthetically sophisticated format.
The five individual museum websites (Alte Pinakothek, Neue Pinakothek, Sammlung Moderne Kunst at the Pinakothek der Moderne, Museum Brandhorst and Sammlung Schack) are accessible from the Pinakothek museums start page. In addition to providing conventional visitor information, the websites offer extensive material on the masterpieces and artists, tours of the exhibition facilities and interesting facts about each collection.
User experience
The new website was designed to meet the various interests of different users. It serves as an information centre and platform for presenting these artworks in detail. At the same time, it is a practical tool to help people plan their next museum visit. The core of the website is the main event calendar, which features filters to give users easy access to the many events and activities organised by Bayerische Staatsgemäldesammlungen.
Pinakothek Museums in Munich
Bayerische Staatsgemäldesammlungen oversee a considerable part of the Free State of Bavaria's art and painting collection, as well as those of the corresponding Munich-based museums: Alte Pinakothek, Neue Pinakothek, Sammlung Moderne Kunst at the Pinakothek der Moderne, Sammlung Schack and another 12 state-run galleries across Bavaria.
