Phoenix Design is a design and innovation studio that creates smart, logical and substantial brand experiences that touch and inspire people – today, for tomorrow.
A new, self-confident corporate design for one of the world’s leading independent product and interface design studios: We developed a new visual identity in line with the company values logic, morality and magic.
The clear, streamlined layout and new typeface provide structure across all touch points. The user is the centre and starting point for all digital applications, which are easy and intuitive to navigate. Projects are presented in a playful way, with a focus on the product and a new presentation style that engages viewers in a dialogue.
We reduced the name to the Phoenix wordmark, combining red, black and white in a vibrant interplay of contrasts. Now, the Phoenix design philosophy is also reflected in its visual identity – not just the many award-winning products the studio designs.
Since 1987, Phoenix Design has created products, interactions and digital ecosystems based on the values of logic, morality and magic. Over 800 design awards (1st place – iF World Design Index, Design Studios) confirm the quality and continuity of the agency’s work world-wide, including the honorary title »Red Dot: Design Team of the Year 2018«. Today, the international team of 80 people at the company’s Stuttgart, Munich and Shanghai locations work together with their partners to develop a shared vision of smart living.