The sourceof inspiration
Red Dot Every year, the Red Dot Design Award inspires creatives around the world and invites them to compete in a major design showdown. The brand's website serves as the main starting point and important hub for information and logistics.
»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.
The presentation of award-winning works inspires visitors and motivates professional users to submit their own projects. In 2018 alone, there were 8,610 submissions from 46 countries for the Communication Design award, and 6,351 product design submissions from 59 countries for the Product Design award.
Six months after the website relaunch, the number of users jumped 70% to over a half-million people. Sessions increased by 83%, and page impressions were up 670%. The average session duration nearly doubled, users are viewing more pages, and the bounce rate has decreased by 37%.
Three awards, one platform
The web relaunch strengthens Red Dot’s three pillars: the Product Design, Communication Design and Design Concept awards. It modernises the digital visual identity of the world’s leading design award. Easy access, streamlined content, attractive profiles for submitters and jury members, and a powerful search functionality transform the website into an important source of information and inspiration for all design enthusiasts.
The Red Dot design system
The GUI kit (GUI = Graphical user interface) initially designed for the website's specific requirements provides the basis for the Red Dot design system. It is possible to scale, adapt and expand it to include other digital touch points within the organisation. New business strategy, UX research and technology findings are always incorporated into its continued development.
The new website has greatly simplified many of our processes, users really like it – and it even looks great.
Red Dot Design Award is an international design competition organised by Red Dot GmbH & Co. KG. It is widely considered to be one of the most coveted international marks of quality for good design. Each year, the company recognises excellence in design in a range of award categories: products, brands, communication design and prototypes. With over 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world.
Meet the team
Digital Account Director
Digital Design Director
Services and results
- UX analysis and evaluation of the entire digital ecosystem
- Structural overhaul of the entire look; merging of all previously separate award platforms
- Redefinition and design of all digital components, visualised using selected page templates
- Development of a GUI kit as a scalable design system
- Strong web analytics figures due to improved user guidance (see infographic)
- Award-winning web design