Saturn, a retail chain for consumer electronics, adopted a new strategy to enhance its position among the competition. The updated logo combines continuity and clear regeneration with a modern, timeless symbol immediately recognized by retailers and customers alike.
We kept the basic constellation of the logo – an orange planet as a symbol to the left, with the name in uppercase letters to the right. The two elements were dramatically simplified in the process. Now, the planet is depicted as a crescent with its characteristic ring – a clear and highly recognizable logo design.
Saturn is a chain of electronics stores in Germany, Austria and Luxembourg. Together with Media Markt, they form Media-Saturn-Holding, which belongs to publicly listed retailer Ceconomy.