Saturn
Saturn, a retail chain for consumer electronics, adopted a new strategy to enhance its position among the competition. The updated logo combines continuity and clear regeneration with a modern, timeless symbol immediately recognized by retailers and customers alike.
We kept the basic constellation of the logo – an orange planet as a symbol to the left, with the name in uppercase letters to the right. The two elements were dramatically simplified in the process. Now, the planet is depicted as a crescent with its characteristic ring – a clear and highly recognizable logo design.
![03 kms team saturn logo konstruktion 3 1](https://kms-website-production.fra1.digitaloceanspaces.com/production/Cases/Saturn/_3360x1119_crop_center-center_100_line/03-kms-team-saturn-logo-konstruktion_3-1.jpg)
![05 kms team saturn wheel 16 9](https://kms-website-production.fra1.digitaloceanspaces.com/production/Cases/Saturn/_3360x1890_crop_center-center_100_line/05-kms-team-saturn-wheel_16-9.png)
![04 kms team saturn cd 16 9](https://kms-website-production.fra1.digitaloceanspaces.com/production/Cases/Saturn/_3360x1890_crop_center-center_100_line/04-kms-team-saturn-cd_16-9.png)
Saturn
Saturn is a chain of electronics stores in Germany, Austria and Luxembourg. Together with Media Markt, they form Media-Saturn-Holding, which belongs to publicly listed retailer Ceconomy.