Recap –
Business Breakfast

7/3/2023 On June 22, the Business Breakfast on »The Power of Digital Brand Management« took place in our office in cooperation with our partner Frontify.

We would like to thank all participants for the open and lively discussion. And we thank the brand experts in our panel for their many thought-provoking ideas: Nadine Vicentini, Managing Director bayern design, Martin Dominicus, Head of Global Digital Brand Experience ZEISS, Patrick Schädler, VP Customer Success EMEA Frontify, and Reinhard Schneider, Head of Digital KMS TEAM.

For those who were not able to attend, you can watch the recording here:

Power of Digital Brand Management
Our task is to provide our cus­tomers with orien­tation. Does a central brand manage­ment system make sense at all? If so, which system offers users the most added value in the long term?

Simon Betsch
Managing Partner KMS TEAM

Below, we have summarised what we understand by »Power of Digital Brand Management« and what added value we offer our customers.

There are numerous providers of brand management systems on the market and the number is constantly increasing. The offers are not directly comparable, as each system is good at different things.

What they have in common is that they create a simplification in brand management by being the central point for brand management and brand communication. In this way, they provide the corporate branding teams, which often consist of few people, with the time and space to continually develop the brand.

We see our role as input provider and sparring partner. On the one hand, we outline the possible advantages that arise from the use of brand management systems. On the other hand, we show that this does not replace the creativity in brand design at the different and constantly changing touchpoints. On the contrary: it offers room for collaborations and projects that shape and develop the brand into the future.

Our task is to provide our customers with orientation. Does a central brand management system make sense at all? If so, which system offers users the most added value in the long term?

In the first step, we use workshops to clarify important questions. What exactly should the system do? Who should use it? By pointing out the differences between the various systems, we help our clients to find the best match between existing offers and their individual needs.

Further important steps follow: guideline development, asset design, implementation and filling of the system, roll-out within the company, establishment of new processes, and continuous development of the system.