Ride With Us
KMS TEAM develops interior concept for Canyon’s new E-Performance Centre in Koblenz
10/13/2026 As a direct-to-consumer brand, Canyon has always stood for a direct relationship with its customers. Now, Canyon is expanding its physical touchpoints with the opening of a new E-Performance Centre at its headquarters in Koblenz. Here, riders can experience the entire Canyon e-bike world first-hand, with personalised advice, service offerings, test rides, accessories, apparel and a bistro serving as a meeting place for the community.
KMS TEAM was responsible for the comprehensive interior design concept, from spatial zoning and the development of immersive experiences to overseeing the technical implementation. The aim was to create a brand experience that translates Canyon’s brand promise, »Pure Cycling«, into a three-dimensional environment. Following the successful realisation of the Canyon Store in Munich’s Werksviertel, the project marks another collaboration in the field of spatial brand experience.
Monolithic structures, extreme angles and bold contrasts transform Canyon’s distinctive design language into a three-dimensional brand experience.
»KMS TEAM lives and breathes Canyon. It was therefore clear to us that the team should support us in expanding the campus in Koblenz. The design translates Canyon’s distinctive design language into a modular interior architecture. The concept is highly flexible, allowing for a wide range of uses and presentation scenarios,« says Florian Schecklmann, Head of Global Retail at Canyon.
At the heart of the spatial concept is a metal grid that structures the ceiling and dynamically defines the space. It also functions as a multifunctional lighting rig and acoustic element. Black fabric sails set at varying angles form a monumental ceiling landscape, echoing Canyon’s design language. Their counterpart can be found in the plinths used to display the bikes. Together, these elements create a spatial system defined by dynamism, performance and precision.
»Canyon’s brand DNA is shaped by performance, innovation and an unmistakable design language. We have translated these attributes into a spatial identity: monolithic structures, extreme angles and bold contrasts transform Canyon’s distinctive design language into a three-dimensional brand experience,« explains Bruno Marek, Design Expert at KMS TEAM.
With its new E-Performance Centre, Canyon marks another milestone in bringing its global community even closer to the brand.
