Employer branding
for Genossenschaftsverband
10/6/2021 To support Genossenschaftsverband – Verband der Regionen e.V. in the »war for talents«, we developed a new employer brand identity – complete with tagline and campaign idea. For Generations Y&Z applies the motto: »Career: of course! Even better: career with meaning!«.
Therefore, our guiding principle is grounded in the cooperative principle of shared self-determination and the association’s approach to providing support: We made the ampersand (&) the key visual of the employer brand – a strong symbol of partnership and connection.
»The newly designed career website perfectly captures our mindset and aspirations,« Roberta Stanziano, Senior Consultant Communication & Change at Genossenschaftsverband, explained. The project was focused on digital channels and a new career website, which is now online.
