We have accom­panied the young community on its journey with great passion and fun. On the one hand, our Digital Team provided app develop­ment support on a pro bono basis. On the other hand, we devised a brand identity and brand idea together with the Future team in strategy work­shops – with the help of Lego Serious Play. These form the strategic basis for the design, communi­cation, and campaign around the Future Maps app.

»It's rare that you have the chance to give a promising start-up brand values as a solid foun­da­tion. Lego Serious Play was the perfect method to define a tangible brand character for the Future Co­operative. Regard­less of whether someone is already deeply immersed in the topic or not – this tool equally involved and inspired all partici­pants,« explains Julia Puga, Senior Brand Strategy Consultant KMS TEAM.

This common ground is crucial to our success as Future Maps continues to grow, and we want all future activities to contri­bute to it. That is why we have summa­rised the core themes of our co­operative in three brand values that get to the heart of the matter: »empowering, trust­worthy, daring«. These values will guide us in the ongoing develop­ment of Future Maps.