Discover sustainable restaurants & cafés near you
1/16/2024 The Future Cooperative is a young, impact-oriented cooperative from Munich. It aims to make a truly sustainable lifestyle accessible, attractive, and affordable for all.
The Future Cooperative is now launching its first product: Future Maps. The map app helps users find sustainable restaurants and cafés in their vicinity quickly and reliably. All locations fulfil the in-house developed, holistic sustainability rating.
It's rare that you have the chance to give a promising start-up brand values as a solid foundation.
We have accompanied the young community on its journey with great passion and fun. On the one hand, our Digital Team provided app development support on a pro bono basis. On the other hand, we devised a brand identity and brand idea together with the Future team in strategy workshops – with the help of Lego Serious Play. These form the strategic basis for the design, communication, and campaign around the Future Maps app.
»It's rare that you have the chance to give a promising start-up brand values as a solid foundation. Lego Serious Play was the perfect method to define a tangible brand character for the Future Cooperative. Regardless of whether someone is already deeply immersed in the topic or not – this tool equally involved and inspired all participants,« explains Julia Puga, Senior Brand Strategy Consultant KMS TEAM.
This common ground is crucial to our success as Future Maps continues to grow, and we want all future activities to contribute to it. That is why we have summarised the core themes of our cooperative in three brand values that get to the heart of the matter: »empowering, trustworthy, daring«. These values will guide us in the ongoing development of Future Maps.
The cooperative already has over 300 members working together on the mission to bring Future Maps to life. Free beta access to the app is now available. We would love to have you test the app and give us input on how to improve it!