The power ofdigital brandmanagement
4/15/2023 Modern brand governance means getting away from acting as the »corporate identity police« and moving towards community management. An isolating silo mentality is replaced by collaborative brand management that involves all relevant internal stakeholders in strengthening and developing the brand. The brand becomes a steering instrument within the organisation.
As the world of marketing changes, the multitude of emerging channels and trends are constantly confronting brands with new challenges. It’s important to explore how to strike the right balance between brand consistency at a global level while ensuring flexibility among local creative teams – and what opportunities digital brand management can offer here.
We’ll discuss these topics at our Business Breakfast on 22 June with branding experts Nadine Vicentini (Managing Director bayern design), Martin Dominicus (Head of Global Digital Brand Management ZEISS), Patrick Schädler (VP Customer Success EMEA Frontify), Simon Betsch (Managing Partner KMS TEAM). Oliver Herwig will moderate the panel discussion.
Afterwards, you will have the opportunity to exchange ideas with other branding experts over a delicious breakfast.
Reserve your spot for our Business Breakfast!
09.00 - 10.00
Welcome, speaker introductions, moderated panel discussion with Q&A to follow
10.00 - 11.00 Uhr
Conversations, networking and breakfast