Working together to become a brand of excellence
4/20/2023 With €19.8 billion in turnover, over 21,500 employees and locations in around 50 countries, BayWa is a strong global player in the energy, agricultural and construction industries. The long-standing company provides their customers with »Sustainable Solutions for Life«, designed to meet basic needs such as food, energy and construction, as well as heat and mobility. Strategy and design agency KMS TEAM is now supporting the Munich-based corporation on this journey as BayWa celebrates their 100th birthday this year.
»In KMS TEAM, we found a strong partner in corporate design, creation and brand communication to help us further evolve our umbrella brand. Together, we will shape the strong, forward-looking BayWa brand into a brand of excellence,« explains Nina Berlin, Head of Corporate Brand Management BayWa AG.
The key question is how BayWa can stay true to their current look while making a stronger emotional appeal to their stakeholders. This is why BayWa is working with their new agency partner to carefully develop their existing visual identity for the long term with a focus on the changing needs of customers and stakeholders. In addition to sustainability and innovative growth, digitalisation is one of the corporation’s most important strategic concerns. For this reason, efforts are made to further enhance the corporate design to ensure the BayWa brand’s future viability across its digital touch points.
Together with KMS TEAM, we will shape the strong, forward-looking BayWa brand into a brand of excellence.
Robert Meinolf Börsting, Head of Design KMS TEAM, comments: »BayWa is an extremely thrilling company for us as designers: It has strong regional roots and is also active around the globe. A culture of solidarity and responsibility for society and the environment has emerged from their collective roots – and we share all of these values. With wide-ranging expertise in so many fields, BayWa can truly shape the future – and that’s exactly what it’s all about for us as well.«
With wide-ranging expertise in so many fields, BayWa can truly shape the future – and that’s exactly what it’s all about for us as well.
In addition to the BayWa business, KMS TEAM has also added BayWa Foundation to their list of clients. Since 1998, BayWa Foundation has been supporting educational projects in the fields of healthy nutrition and renewable energy.
BayWa AG is an international corporation focussed on the core segments of energy, agriculture and construction. The global player develops cutting-edge solutions and value-enhancing projects relevant to meeting basic needs such as food, energy and construction. Founded in 1923, the Munich-based parent company was originally involved in the cooperative land trade, supplying rural areas with everything needed for agriculture.