RecapW&V Summit
4/11/2024 We are looking back on a fantastic W&V Summit in Munich and would like to thank our partners Canyon and Frontify for the collaboration. Our panel which included Simon Summerscales, VP of Marketing at Canyon, Digge Zetterberg Odh, VP Marketing at Frontify, and our Design Director Denis Speh, focused on the idea, conception and implementation of the new Canyon Brand Page.
View the event video©Sonja Herpich
Our top three insights
Emotional value proposition first: A community is based on human relationships and emotions. It is crucial to define a value proposition.
Storytelling is key: The stories shared within the Canyon community are told with integrity and come from a variety of stakeholders – not just from sales and marketing.
Built to scale: By using templates and flexible design components for the Canyon Brand Page, the new editorial platform is faster and more scalable.
