Rethinking closeness online
Zürcher Kantonalbank focusses on co‑creation in website relaunch
Zürcher Kantonalbank, the third-largest bank in Switzerland, is a full-service bank as well as a public institution. In the age of digitisation, how could Zürcher Kantonalbank honour its brand promise as «the bank that is close to you»? This question was at the heart of the bank’s website relaunch.