The sound ofZürcher Kantonalbank
10/11/2023 How can Zürcher Kantonalbank, a prestigious 150-year-old bank, transform itself into the digital age? The answer recently led to a Better Sound Award from the International Sound Awards.
Building on Zürcher Kantonalbank’s successful rebranding process, we joined forces once again – this time to develop a new sound identity. In close collaboration with the Department of Noise, we created an adaptable brand sound system designed to address specific audiences and applications with varying expressions. Whether gentle, powerful, stripped-down, or urban-cool, the new sound establishes a strong link between the brand’s two decisive drivers: technology and trust.
The new brand sound can be heard on many of the bank’s channels relevant for sound: from marketing, sponsoring, and videos to service centers and branches.