The sound of
Zürcher Kantonal­bank

10/11/2023 How can Zürcher Kantonalbank, a prestigious 150-year-old bank, transform itself into the digital age? The answer recently led to a Better Sound Award from the International Sound Awards.

02 kms team zkb sound award 4 3

Building on Zürcher Kantonal­bank’s successful rebranding process, we joined forces once again – this time to develop a new sound identity. In close collaboration with the Depart­ment of Noise, we created an adaptable brand sound system designed to address specific audiences and appli­cations with varying expressions. Whether gentle, powerful, stripped-down, or urban-cool, the new sound establishes a strong link between the brand’s two decisive drivers: technology and trust.

The new brand sound can be heard on many of the bank’s channels relevant for sound: from marketing, sponsoring, and videos to service centers and branches.

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