The daily financial magazine biallo.de provides consumers with orientation and decision-making tools to help them manage their money. The special feature about the site: All information is written in a journalistic style by an independent editorial team. The relaunched website enhances Biallo’s journalistic approach, effectively linking the portal to powerful online comparison calculators. The result: a distinctive, powerful online brand.
UX architecture and
digital design system
The digitally focused corporate design, SEO-optimized format, and new navigation and content structure help users find the information they need in no time. A new technical platform was created for the website, which consists of over 10,000 pages. Over 130 calculation tools are at the heart of this platform, allowing users to quickly compare the conditions offered by several banks and insurance companies for example. We developed a design system of flexible components for these tools to ensure a consistent UX throughout the platform. Cleverly connecting journalistic content with customized comparison tools provides users with their own added value – making Biallo a trusted advisor in all financial matters.
biallo.de is one of the leading independent providers of financial and consumer information in the German-speaking region. Users will find the latest news on the most pressing consumer topics as well as several calculation tools to help them make good financial decisions. biallo.de also offers the largest comparison of checking accounts in Germany, covering practically every bank in the market. The company's editorial staff also publishes in a number of regional and national daily newspapers.