BIRKENSTOCK, one of the world’s most famous German brands, has relaunched its corporate website. The most important update: The website features a multi-client capable CMS, which makes it possible to accommodate the content and requirements of international subsidiaries.
Website and brand language
The aim is to convey the »BIRKENSTOCK feeling« on the website through visuals, imagery and brand language. The tone is approachable, personal and unpretentious – yet professional, informative and entertaining.
Flexible, expandable structure
BIRKENSTOCK showcases extensive information on its products and the company online. The structure of the website is designed with the future in mind. It can be expanded at any time to integrate the growing range of BIRKENSTOCK Group products, including bags and legwear.
BIRKENSTOCK is considered the inventor of the footbed. In business since 1774, the Germany company is considered the largest employer in the country’s domestic shoe industry. BIRKENSTOCK has over 3,800 employees around the world and is among the top-five global footwear brands. The lifestyle brand sells shoes, socks, leisurewear, mattresses and cosmetics.