Every Ride is differentand so are we
Generation Ride Foundation Together with Roman Arnold, we set out to find a name, a tagline, and an identity for his vision of supporting young talents in cycling. But what does a brand look like that represents the many facets of cycling – while also reflecting each new generation? Our answer: a brand that genuinely showcases different ride styles and that can continue to evolve into the future.
As a teenager, I experienced first-hand how cycling can strengthen self-confidence, team spirit, and perseverance. With the Generation Ride Foundation, I want to pass on this life-changing experience.
Canyon
Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.
Canyon have earned their reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.
While Canyon partners with some of the finest athletes on the planet, their mission »Inspire to Ride« highlights how they work to promote the power of cycling to everyone.
