Kormaran's mission was to combine exclusive design, precision and craftsmanship in building unique watercrafts. The company incorporated carbon-fibre from automobile manufacturing, integrated Formula 1 and lightweight aerospace technologies as well as state-of-the-art safety features – making every Kormaran boat a high-tech watercraft of the highest quality.
We focused on designing the logo, developing the brand positioning, and defining brand and product names. The 3D logo encapsulates the quality, elegance and exclusive materials used in the vessels. A stylised blue arrow promises dynamic speed on the water.
The tagline »Redefining Watercrafts« supplements the logo, connects the brand to water and underscores Kormaran's ingenuity. The colour scheme is focused on »Turquoise« and the specially created »Champagne Pearl«. The minimalist tone of the communication conveys the unique experience of sailing in a Kormaran.
Based in Salzburg, Kormaran is an innovative high-tech company that builds exclusive watercrafts for yachts. The company has pursued a very ambitious strategy since its start in 2007. In 2015, the brand won the coveted GameChanger Award #1 at the renowned Monaco Yacht Show.