Visible proximity and diversity

For Münchner Wohnen – the newly founded company formed through the merger of two housing associations – we defined the brand values and the guiding principle: »So that Munich remains a city for everyone.«

The key brand attributes proximity and diversity are clearly reflected in the design: a friendly, »non-bureaucratic« colour palette and the variable interplay of rounded and angular shapes create a contemporary, approachable identity that expresses openness and inclusion.

Ease of use was also a central focus. The design system allows for seamless application across all media while offering a wide range of possibilities, all held together organically by the principle of self-similarity.

Brand and connection perfectly aligned

With a distinctive illustration style, we created another way for Münchner Wohnen to express warmth and approachability. All elements are derived from the characteristic shapes of the logo – and presented in the brand’s fresh and vibrant colours. Open lines and simplified forms enhance the sense of accessibility, making the depicted scenes instantly recognisable and easy to engage with.