NürnbergMesse is one of the 15 largest exhibition companies in the world. The new brand identity positions the exhibition company as a competent and motivating event partner while strengthening its position over the long term in the face of national and international competition.
The tagline »Turning ideas into value« defines the core of the new communication concept. The enhanced positioning is reflected in the headline system: Each brand headline is related to the context of the corresponding trade show, transporting the message behind the tagline.
The corporate design is dominated by the use of large white and light grey backgrounds along with contrasting graphic accents in red orange. A distinctive tilted »communication field« is added to each format, picking up on the angle of the compass needle featured in the logo as well as the red-orange colour for a dynamic and active look.
We updated the website and refined the online visual identity to create a generous, open and highly functional overall look, which is dominated by the widespread use of white with red-orange accents. The event calendar is the main tool available on the website, featuring export and reminder functionalities to give users an overview of all current and upcoming events. The predefined components allow a modular approach and a great deal of flexibility in design.
NürnbergMesse Group runs the trade show grounds in Nuremberg, which currently spans 16 halls, around 180,000 m² of exhibition space and 50,000 m² of outdoor grounds. The convention centre houses around 50 halls that can host up to 12,800 participants. Each year, around 35,000 exhibitors and up to 1.5 million people visit the events hosted here by the company, its partners and guests. NürnbergMesse Group also has subsidiaries in China, North America, Brazil, Italy and India. The company has around 50 agencies operating in over 100 countries.