Many consumers today consider the Stiftung Warentest seal to be an essential factor in making their purchase decisions. After increasing numbers of competitors tried to capitalize on the success of the original symbol by copying it, we developed a logo for the foundation that could be protected to strengthen and ensure its uniqueness.
Corporate and logo design
The redesign covered the branding system and all association publications. Stiftung Warentest, publisher of »test« and »Finanztest« magazines, is highly trusted by the German population overall.
96% of all Germans are familiar with Berlin-based Stiftung Warentest. The German non-profit consumer organisation was founded by the German Bundestag in 1964 and is by far the best-known German foundation. Its governmental mandate is to compare the goods and services offered by a variety of different providers. Each year, the product testers evaluate over 25,000 products.