Von Rosen is a Berlin luxury fashion label whose products are only available online by personal invitation. The minimalist, urban edge of the corporate design reflects the classic, austere style of the collection.
Logo and packaging design
The Vonrosen logo marks the exclusive circle of Vonrosen fans, sophisticated fashion enthusiasts with higher standards of living. The oval signet is the graphic element found on all media – as a transparent cross-fading pattern on the website, elegant, embossed foil on the stationery, and the laser-perforated surface on the top of the product packaging that allows a view of the contents inside. Matte paper and high-quality leather are used in a muted spectrum of colours. All Vonrosen clothing features the signet along with the personally engraved initials of the wearer, signalizing the individual lifestyle of an exclusive circle.
Von Rosen is a luxury fashion label from Berlin whose products are available online by personal invitation only. Reduction and urbanity characterise the corporate design and correspond to the classic purist style of the collections.