The approachable bank

The approachablebank

Zürcher Kantonalbank is a venerable full-service bank with a social mandate: it aims to serve all customer groups – from students to billionaires, from private to business clients. Its activities span from Zurich across Switzerland and into international business.

Together with Zürcher Kantonalbank, we developed a brand strategy and design that not only address the bank’s diverse stakeholder groups but also move the brand into the future. Our idea: to bring the brand promise »the close bank« to life in every dimension – from personal interaction to the the app experience.

Brand & marketing strategy
Positioning / identity
Brand architecture & portfolio
Corporate design
Digital / UX / UI design
Digital products / AR / VR
Brand academy & training
Brand portals & documentation

Future-ready repositioning

In close collaboration with the executive team of Zürcher Kantonalbank, we first redefined the bank’s vision and values, translating them into a forward-looking brand understanding. This serves not only as an external guiding principle but also as an internal strategic tool – empowering employees to develop innovative products and services.

Strengthening the umbrella brand

Next, together with Zürcher Kantonalbank’s brand management team, we created a structured brand portfolio: the umbrella brand was strengthened, and the product brands Swisscanto and frankly were seamlessly integrated.

The new brand identity systematically makes the brand promise and values tangible, offers orientation and reinforces Zürcher Kantonalbank’s positioning as a full-service bank with a social mandate. At the same time, it can adapt its tone to different audiences and channels and ensures a seamless customer experience.

We can only create closeness when our brand is perfectly orchestrated and aligned with the specific customer experience.

Jan-Hendrik Völker-Albert

CMO, Zürcher Kantonalbank

We have created a brand that makes our identity tangible across the full spectrum of service, engaging all the senses.

Dominik Streich

Creative Director, Zürcher Kantonalbank

Zürcher Kantonalbank

Zürcher Kantonalbank is the largest cantonal bank in Switzerland and the fourth-largest bank in the country. Its portfolio covers products and services across all standard business areas – from payments and deposits to investment and pensions, as well as financing and trading. Clients include private individuals, micro-enterprises and start-ups, SMEs, large corporations, public authorities, third-party banks, and institutional investors.