Atruvia’s
transformation story
5/13/2022 Fiducia & GAD IT AG, one of Germany’s largest IT companies, underwent a successful realignment in the past few years – completing an organisational and cultural transformation: from IT service provider to the cooperative FinanzGruppe to its digitalisation partner.
At the CXI Conference on 3 June 2022, Maika-Alexander Stangenberg, Service Field Lead Communication and Marketing at Atruvia AG, John Bache, Managing Partner VIM Group and our Managing Partner Simon Betsch will provide insights into the transformation that resulted in a new company and the new Atruvia brand. They will highlight the challenges they faced from the company’s and agency’s perspectives, along with the solutions they developed together – and why such transformations can only be successful if everyone gets actively involved: employees, management, leadership and key stakeholders.
»Brands create confidence. They connect a company’s strengths and credibility today with the future ambitions and values of customers and markets. The new Atruvia brand emerged from this very ambition. It is the product of the transformation, but also provides the framework for the transformation needed to be successful in future«, explains Simon Betsch.
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