The German Design Award is the international competition organized by the German Design Council. Its goal: to discover, present and recognize unique design trends. Over 5,000 projects were submitted this year.

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Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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MVV Energie

Brand Development, Corporate Design

Mannheim-based energy company MVV has been a pioneer in energy transformation for years. We translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life?

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LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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I Shot the Serif

01/28/2016 | Accompanying us through the year 2016 are 12 »misspoken sayings« - intelligent, ironic, tongue-in-cheek.

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