Why variable fonts are important
for branding

10/26/2021 Branding is undergoing a period of fundamental transformation: Today, brands need to adapt constantly to changing circumstances. Modern design systems account for this by working with both constant and variable elements to create consistent, memorable brand experiences. Variable fonts are especially helpful here, providing the flexibility needed for use in countless applications.

As a strategy and design agency, variable fonts are more than just an exciting new tool we get to use in our work. They also offer many technical advantages: they are easier to read, and web applications can load them more quickly.

In the end, good design and outstanding user experiences are what give us the edge over our competitors. We know just how relevant language and the written word are in our visually driven world. Variable fonts help brands adapt and precisely position their messages in line with every kind of situation and environment, making them an extremely valuable branding resource.