»Druck und Design 2019«

09/12/2019 | »Druck und Design 2019« will be held at Literaturhaus München on October 22. This year, our founder and Managing Partner Knut Maierhofer will open the conference with his keynote address: »To print or not to print, that is the question«. With the major disruptive changes caused by digitalization, what is the future for the printing and design industry?

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Graphis Design Annual 2020

08/01/2019 | Our 2019 »Brand Acid« calendar has received international acclaim and is included in »Graphis Design Annual 2020«. An international panel of judges evaluated all submissions. The yearbook presents the award-winning works.

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MLL Münchner Leukämielabor


MLL is a national and international laboratory focused on diagnosing leukemia and lymphoma. Its goal is to use state-of-the-art methods to develop the best possible leukemia diagnostics worldwide – and make this accessible to all patients.

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2 Red Dots

08/07/2019 | The panel of judges at Red Dot recognized two of our projects with the Brands & Communication Design Award. Our brand identity for the OSRAM Continental joint venture won one Red Dot. It is based on the mission statement »Shaping the Future of Mobility Lighting with Seamless Connectivity«, which we condensed into three design principles that are also the characteristics of light: contrast, movement and focus.

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Corporate Design

Coffee connoisseurs know Aßling in Upper Bavaria. This is the home of coffee roaster Martermühle, which represents the ultimate in exclusive coffee. This is the passion and craft of both founders and career changers Ralf Heincke and Peter Vit.

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Brand Portal

Digitization, globalization, demographics, health and climate are all major challenges facing the world today – as well as ZEISS’s customers. ZEISS is a leading technology company in the optical and optoelectronic industries that is standing up to these challenges with the best in state-of-the-art technological solutions.

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Red Dot


»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.

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University of Excellence

07/24/2019 | We are thrilled about our client's achievement: University of Heidelberg was recognized as a University of Excellence. As a comprehensive research university, it receives funding for a duration of seven years as part of the national and state-level Excellence Strategy. The University of Heidelberg and its exceptional talents in interdisciplinary research led a competitive group of 18 other universities. Congratulations from our entire TEAM!

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SGL Carbon


Smart. Customer-specific. Forward-looking. The new website is the main digital touch point and starting point for the next steps on SGL Carbon's digital roadmap. The new brand orientation defined our guiding principles: SGL is positioning itself as a comprehensive solution provider with a strong focus on the users of its products.

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A brilliant joint venture

07/03/2018 | The best of two worlds: The OSRAM Continental GmbH joint venture represents the merger of two technology companies – from the fields of lighting and electronics. Together, they aim to accelerate technological transformations in the automotive lighting market with smart lighting solutions.

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Brand Language

OTTO commissioned us to redefine their brand language as part of their brand identity development. The new brand language reflects OTTO’s positioning as a modern, customer-oriented »life supplier«.


Brand Design

Strategies for the digital world

01/23/2018 | Out now: »Brand Design – A Guide for Brand and Communication Strategists«. In their article, titled »From Strategic Positioning to Design«, our Managing Partners Simon Betsch and Patrick Märki show what’s most important when translating a strategy into design in our digitized world. After all, good brand design is no accident. It is based on the strategic positioning of the brand, its identity, and customer expectations. And it leaves room for creativity and constant evolution.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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