And the winner is

07/03/2019 | Time to celebrate: Our work for the MLL Münchner Leukämielabor received the 2019 Corporate Design Award. The aim of the corporate design is to leverage the MLL's claim »See behind. Go beyond« by illustrating their diagnostic and therapeutic approach and make them more easily understandable. The central idea is the visualisation of reading information from blood.

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MLL Münchner Leukämielabor


MLL is a national and international laboratory focused on diagnosing leukemia and lymphoma. Its goal is to use state-of-the-art methods to develop the best possible leukemia diagnostics worldwide – and make this accessible to all patients.

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For stories that pack a punch

KMS TEAM recruits creative duo Michael Pfeiffer-Belli and Anthony Underhill

04/10/2019 | Munich-based strategy and brand consulting firm KMS TEAM is strengthening its range of brand communication services – welcoming two communication experts to the team. Michael Pfeiffer-Belli (48) is taking over as the head of the Communication Team, and Anthony Underhill (45) is the new Copy Director.

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Universität Heidelberg

Research Magazine »ABSOLUTE & RELATIVE«

Is it possible for anything in this world to be absolutely true, or is everything relative? Albert Einstein’s Theory of General Relativity is one answer to this question – and it revolutionized the science world over 100 years ago. The University of Heidelberg titled the latest issue of its research magazine »ABSOLUTE & RELATIVE« in this spirit.

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Corporate Design

Coffee connoisseurs know Aßling in Upper Bavaria. This is the home of coffee roaster Martermühle, which represents the ultimate in exclusive coffee. This is the passion and craft of both founders and career changers Ralf Heincke and Peter Vit.

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Brand Portal

Digitization, globalization, demographics, health and climate are all major challenges facing the world today – as well as ZEISS’s customers. ZEISS is a leading technology company in the optical and optoelectronic industries that is standing up to these challenges with the best in state-of-the-art technological solutions.

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KMS Workout: the results

03/28/2019 | We asked: »What's especially important to you in your future job?« You cast your vote at our KMS Workout event, held on March 14 during MCBW. Flexible working hours was your top consideration by a wide margin, followed by gender equality and team culture in third place.

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SGL Carbon


Smart. Customer-specific. Forward-looking. The new website is the main digital touch point and starting point for the next steps on SGL Carbon's digital roadmap. The new brand orientation defined our guiding principles: SGL is positioning itself as a comprehensive solution provider with a strong focus on the users of its products.

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Red Dot


»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.

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A brilliant joint venture

07/03/2018 | The best of two worlds: The OSRAM Continental GmbH joint venture represents the merger of two technology companies – from the fields of lighting and electronics. Together, they aim to accelerate technological transformations in the automotive lighting market with smart lighting solutions.

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Brand Language

OTTO commissioned us to redefine their brand language as part of their brand identity development. The new brand language reflects OTTO’s positioning as a modern, customer-oriented »life supplier«.


Brand Design

Strategies for the digital world

01/23/2018 | Out now: »Brand Design – A Guide for Brand and Communication Strategists«. In their article, titled »From Strategic Positioning to Design«, our Managing Partners Simon Betsch and Patrick Märki show what’s most important when translating a strategy into design in our digitized world. After all, good brand design is no accident. It is based on the strategic positioning of the brand, its identity, and customer expectations. And it leaves room for creativity and constant evolution.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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