Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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JINS

Brand development

JINS is a leading eyewear manufacturer with over 300 stores in Japan, China and the United States. We conducted an extensive relaunch to restructure and reposition the brand strategically, helping to promote the international expansion of this Japanese brand.

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pbb Deutsche Pfandbriefbank

Brand development

pbb, a bank specialized in real estate and public sector finance, was founded in 2009 as the »Good Bank« through the Hypo Real Estate merger. The new brand clearly distinguishes pbb from its past by conveying reliability in a focus on the classic German bond (Pfandbrief). pbb was successfully privatized after entering the stock market in July 2015.

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Stemme

Brand development

»ABOVE IT ALL«: The new brand identity for Stemme, a manufacturer of premium motor gliders, stands for engineering skill, performance, freedom and individuality. It positions the venerable company as a premium brand.

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Porsche Design

Brand development

Porsche Design enjoys worldwide success as an independent lifestyle brand. The luxury brand for exclusive technical products draws its design inspiration from the legendary Porsche automobile. Like the car, Porsche Design stands for outstanding design, technical superiority and exclusivity.

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