Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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Munich Re

Digital Brand Experience

Every interaction with a product or service shapes our perception of the brand. Today, the digital brand experience is the main factor for brand success. Based on defined brand principles, it ensures a consistent, brand-specific experience for customers across all digital touch points.

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