Audi

Communicating the Audi strategy

A new brand strategy is only as good as how it is conveyed to employees, and how enthusiastic they are to work with it in practice. We developed an internal implementation concept that brings the strategy to life in new ways: It is digital, interactive, playful and informative. Vorsprung through communication!

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SGL Carbon

Shareholders’ meeting

SGL Carbon revealed its new brand identity to the public at the shareholders’ meeting in Kurhaus Wiesbaden. The strategic shift from material producer to solution provider ensures the company’s future success.

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KMS TEAM

LICHTGESTALTEN

We developed the interactive »LICHTGESTALTEN« installation to mark our 30th anniversary. The idea behind it: Designing brands means designing personalities.

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Audi

Qube3 vehicle premiere

We designed a completely mirrored, 14-meter tall cube – »Qube3« – as an installation to introduce the Audi Q3 2011 in the heart of Barcelona. This extraordinary mirror construction reflects the environment in its façade, allowing it to merge with the rest of its surroundings. The mirrors and multimedia panels transform the interior into a seemingly endless space.

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Audi

Trade show exhibition IAA 2011

For the first time, Audi built its own freestanding building at the IAA 2011: the Audi Ring. The communication was inspired by the theme »Experience the Future« and aimed to create an interactive, lasting brand experience for visitors. The architecture and communication brought Audi’s brand core »Vorsprung durch Technik« and forward-looking positioning to life.

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Pinakothek museums in Munich

Brand development

Munich’s Pinakothek museums combine to form one of the world’s most significant museum complexes and have considerably increased visitor numbers over the last several years. One important factor is the visual identity. Its streamlined, timeless aesthetic symbolizes open-minded, yet sophisticated and challenging museum work.

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Audi

museum mobile

We developed the overall design and thematic concept for “museum mobile”, a museum honoring the 100 years of company history. When it opened in December 2000, Audi was the first automobile company in Germany to document its history in this way.

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