Growingthroughgreatness:2000 – 2009
2000
Face to face with the tax authorities.
Deroystrasse After KMS TEAM grew to over 50 employees, we moved to a larger office on Munich’s Deroystrasse. The gates and doors of this former post office were always open to our clients – and the auditors from the tax authorities across the street also stopped by from time to time.
We made a museum.
Audi Museum The Audi Museum in Ingolstadt was supposed to be a cube. Then we worked with the architects to convince Audi of the opposite – with success. Instead of sharp corners, the floor plan was as round as a tachometer. And with our help, the name »museum mobile« also became the design concept for the interior. Even today, visitors are enthusiastic about the space – the best reward for our efforts.
2002
Self-awareness has many sides.
KMS TEAM, the book It takes a sparring partner like us to identify what makes companies unique. When we had to reflect on ourselves and our work to produce this book, we learned first-hand just how difficult this process can be.
The limits of design.
Kirch-Gruppe The merger between ProSiebenSat.1 Media AG and Kirch AG failed due to internal issues – showing us that design has its limits. Even the best brand concept can’t fix problematic transactions in the billions of euros.
Experience above everything else.
O₂ launched in Germany. We successfully positioned the joint venture amidst the top players in the highly competitive telecommunications market, namely Telekom and Vodafone. At the core of our strategy was to present O₂ as an experience for all the senses – both internally and to the public, at trade shows and events.
Experience above everything else.
O₂ launched in Germany. We successfully positioned the joint venture amidst the top players in the highly competitive telecommunications market, namely Telekom and Vodafone. At the core of our strategy was to present O₂ as an experience for all the senses – both internally and to the public, at trade shows and events.
Instead of a myriad of confusing rates, O₂ stands for clarity, simplicity and transparency – like the oxygen the brand symbolizes.
2003
This is Pati. He’s from Switzerland. They’re super into precision. That’s why the dimensioning is done even before we’ve finished work on the concept.
What does a design
agency actually do?
At that time, we captured this in our own »Lach- und Sachgeschichte«. You can also see a lot of clichés from the past that we didn’t follow even back then. Our design and we ourselves have always been open-minded, tolerant and diverse.
New perspectives,
big ideas.
Munich’s Pinakothek museums We were only hired to develop a visual identity for the new Pinakothek der Moderne. But we did much, much more: We created a corporate design that unified all three Munich Pinakothek museums in a historical and artistic context, creating the unique »Kunstareal« art district that is so well-known today.
New perspectives,
big ideas.
Munich’s Pinakothek museums We were only hired to develop a visual identity for the new Pinakothek der Moderne. But we did much, much more: We created a corporate design that unified all three Munich Pinakothek museums in a historical and artistic context, creating the unique »Kunstareal« art district that is so well-known today.
2004
Precision engineering is a real luxury.
Porsche Design Porsche’s grandson had a design studio. Formerly independent, it became part of the sportscar group. How can we position the brand to be more successful than ever in the luxury segment?
Precision engineering is a real luxury.
Porsche Design Porsche’s grandson had a design studio. Formerly independent, it became part of the sportscar group. How can we position the brand to be more successful than ever in the luxury segment?
2005
And the beat goes on …
A marathon, not a (design) sprint.
Deutsche Rente It takes endurance to establish a visual identity that unifies 20 insurance companies into the Deutsche Rentenversicherung. Working with countless committees and stakeholders was intense at times, but also key to our success: Thanks to our design, Deutsche Rentenversicherung comes across as an unmistakable and friendly partner open to dialogue.
A marathon, not a (design) sprint.
Deutsche Rente It takes endurance to establish a visual identity that unifies 20 insurance companies into the Deutsche Rentenversicherung. Working with countless committees and stakeholders was intense at times, but also key to our success: Thanks to our design, Deutsche Rentenversicherung comes across as an unmistakable and friendly partner open to dialogue.
2006
The future of
Ground Zero.
7 World Trade Center, Silverstein Properties The »Virtual Window« is an interactive installation that allows potential investors to look at the future construction on the site of the former World Trade Center. The project also played a role in the Hollywood film »Perfect Stranger«, starring Halle Berry.
The city is not dead and can’t be allowed to die. We owe rebuilding to our children and to our grandchildren.
Courage makes everything possible.
CANYON stands for disruption in every respect: a pioneer in ecommerce with their own take on bike engineering and – thanks to us – their own radical design. The founder’s courage was our inspiration. The brand climbed to the top of the industry in a journey as unorthodox as its logo and visual identity.
We’re still hungry. The future’s fun.
2007
Big spaces help people think big. The hall was the perfect place for KMS TEAM’s next home.
Big ideas, bigger spaces.
Tölzer Strasse Now 70 employees strong, KMS TEAM moved into the legendary hall on Tölzer Strasse. Here, we transform our »office« into a venue for exciting ideas, projects, industry functions, professional events and workshops.
2008
2009
And the winner is …
Red Dot Agency of the Year We always strive to get the best results for our clients. And competing with strategy and design agencies from around the world also inspires us. In 2009, we were named »best agency« – and had our own opportunity to celebrate.
When someone tells you your agency is one of the best, it just feels great.
Idea bars and depth design.
KMS TEAM The main element of the new KMS TEAM corporate design at the time were black bars with white type. These are an abstract representation of intangible content: a creative idea as a signifier and visible form in one. And a prime example of KMS’ own »depth design« approach.
… and the beat goes on …
An updated showreel featuring our new visual identity.