Atruvia’s launch is the final step in the merger of Fiducia & GAD, the 4500-person digi­tali­sation partner of Germany’s genossen­schaftliche Finanz­Gruppe. The new strategy, agile struc­ture and common culture needed a meaning­ful symbol to make the funda­mental change of the com­pany visible. The new identity is based on the core idea »Together. For each other.« All design prin­ciples are »con­nected«, forming a strong, overarching visual language.

In 2022, the German Brand Award received around 1,200 sub­missions from 19 coun­tries – a massive inter­national response. The panel of judges consists of inde­pendent experts from a wide range of disci­plines who work at busi­nesses and agencies, in academics and con­sulting, and as service providers. They evaluate the sub­missions in accord­ance with the criteria of inde­pendence and typical brand features, brand perception, differen­tiation from the compe­tition and relevance to target audiences.