6/9/2022 The panel of judges for the German Brand Award awarded our new brand identity for Atruvia with »Winner« in two categories: »Excellent Brands: Telecommunications & IT« and »Excellence in Brand Strategy and Creation«.
Atruvia’s launch is the final step in the merger of Fiducia & GAD, the 4500-person digitalisation partner of Germany’s genossenschaftliche FinanzGruppe. The new strategy, agile structure and common culture needed a meaningful symbol to make the fundamental change of the company visible. The new identity is based on the core idea »Together. For each other.« All design principles are »connected«, forming a strong, overarching visual language.
In 2022, the German Brand Award received around 1,200 submissions from 19 countries – a massive international response. The panel of judges consists of independent experts from a wide range of disciplines who work at businesses and agencies, in academics and consulting, and as service providers. They evaluate the submissions in accordance with the criteria of independence and typical brand features, brand perception, differentiation from the competition and relevance to target audiences.