iF Award for Work-Life-Banking of Zürcher Kantonalbank
6/1/2022 We join the team from Zürcher Kantonalbank in celebrating our 2022 iF Design Award in the »Company Branding« category. We didn’t miss our opportunity to receive the award personally at the iF Design Night at Berlin’s Friedrichstadt-Palast.
Zürcher Kantonalbank’s brand promise is »We are the bank that is close to you«. The designers asked how this promise should look, feel and sound in today’s world. Meanwhile, banking habits are changing rapidly, marked by new topics, mindsets, competitors, and reshaped by a global pandemic. How can a user interface create a feeling of »closeness«?
ZKB is based in the canton of Zurich and is committed to Zurich’s well-being economically, ecologically, and socially. The designers helped ZKB redefine its strategic aims and client needs and express them in a whole new tangible brand promise »close to you.« The idea of »closeness« is an overarching design principle in the redesign and in the bank's interactions. Now, Zürcher Kantonalbank is »close« to the needs of its many different clients – from business to private customers, and in planning for the future.
The iF DESIGN AWARD is one of the world’s most renowned design accolades. Organised in Germany since 1953, iF has been a reliable label synonymous with design excellence – for consumers as well as the design community. Each year, international design experts come together to honour the best designs. With nearly 11,000 submissions in 82 categories from 57 countries, 2022 marked the largest iF DESIGN AWARD of all time.