ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Double silver

07/13/2017 | The ninth edition of the University of Heidelberg’s research magazine, titled »Stop & Go«, received two Silver awards at the Best of Content Marketing 2017: in the »Special Cover of the Year Award« and »Customer Magazine B2C Non-profit/Associations« categories.

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Energy that inspires

KMS TEAM develops a new brand identity for MVV Energie

04/28/2017 | Mannheim-based energy company MVV has been a pioneer in energy transformation for years. KMS TEAM translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life? How can the MVV clearly and confidently communicate its own standards as an innovative service provider and driver of future energy systems?

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Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Golden frame

06/30/2017 | Our new corporate design for Staatsgalerie Stuttgart received a German Brand Award in Gold in the »Excellence in Brand Strategy, Management and Creation – Brand Design« category.

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Armed for the world’s toughest endurance race

06/13/2017 | Once again, KMS TEAM has created the design for the Porsche 911 RSR and 919 Hybrid for the World Endurance Championship (WEC). The undisputed highlight of the nine championship races around the globe is the legendary 24-hour race at Le Mans on June 17 & 18, 2017.

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LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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A new way of thinking, a new mode of working:

The new Audi corporate design

03/23/2017 | At our »Lead by Branding« event on March 9, 2017, we showed together with Audi, BLACKSPACE and Strichpunkt our new approach to corporate design in the age of digital transformation to around 250 guests.

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Why the felt pen marked a revolution

10/25/2016 | German designer Knut Maierhofer founded branding agency KMS TEAM in Munich 32 years ago. Today, KMS TEAM is a leading international company focused in the areas of brand strategy, design and communication. Clients include Audi, Canyon, Porsche Motorsport and Staatsgalerie Stuttgart.

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intive

Brand development, naming, corporate design

Three become one: Software companies BLStream and SMT Software as well as app agency Kupferwerk have merged to become a new global service provider for the development of digital products. This is where we come into play: We develop the new brand core, »Turning ideas into digital reality«. This is the starting point for the new brand values, corporate design and naming.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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