Brand Portal

Digitization, globalization, demographics, health and climate are all major challenges facing the world today – as well as ZEISS’s customers. ZEISS is a leading technology company in the optical and optoelectronic industries that is standing up to these challenges with the best in state-of-the-art technological solutions.

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Images make brands. Brands make images.

11/20/2018 | »We live in a visual age«. We hear this often, but it’s only partly true. We’ve always taken in about 80 percent of all information about the world around us through our eyes. But digitization has dramatically strengthened the presence of images. Our brains prioritize images over written material because they recognize, process and store them 60,000 times faster – and because they directly appeal to our emotions. Pictures represent reality, symbols and atmosphere at the same time, which is why they are so important.

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What’s there?

A new website for the Jewish Museum

11/15/2018 | We created a modular structure for the new Jewish Museum website to streamline editorial activities. This makes it possible for a small editorial team to generate content for this aesthetically pleasing website with little effort.

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Two new faces at KMS TEAM

09/10/2018 | Branding agency KMS TEAM relocated to an industrial loft in Munich’s Neuhausen neighborhood and continues to expand, attracting two new talents for leadership positions. Reinhard Schneider (42) is the new Head of Digital and Jawad Zein (54) joins the team as Marketing & Business Development Director.

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A brilliant joint venture

07/03/2018 | The best of two worlds: The OSRAM Continental GmbH joint venture represents the merger of two technology companies – from the fields of lighting and electronics. Together, they aim to accelerate technological transformations in the automotive lighting market with smart lighting solutions.

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MAN Energy Solutions

Corporate Design

Meeting the terms of the Paris Climate Agreement is proving to be one of the major challenges of our century. The ambitious accord aims to achieve a carbon-neutral global economy by the year 2050. MAN Energy Solutions, a global player in the engineering industry, is committed to achieve this goal with a very specific new strategy. Sustainable technologies will make up the majority of the company’s sales by 2030.

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Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Smart solutions for the future

The new visual identity for SGL Carbon

05/29/2018 | Solutions based on composite materials and specialty graphite play an important role in many industries, especially ones working on today’s main issues: mobility, energy and digitization. SGL Carbon is one of the world’s leading manufacturers of carbon-based materials, products and solutions, with extensive knowledge of the material and expertise in its applications.

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KMS TEAM in China

04/11/2018 | Beside a growing number of requests from China, we have worked for clients throughout Asia in collaboration with our Chinese partner agency Dongdao for many years. Design Director Patrick Carlet and Digital Designer Arne Vogt recently traveled to Beijing to work on a project for pharmaceutical company Tong Ren Tang.

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Why the felt pen marked a revolution

10/25/2016 | German designer Knut Maierhofer founded branding agency KMS TEAM in Munich 32 years ago. Today, KMS TEAM is a leading international company focused in the areas of brand strategy, design and communication. Clients include Audi, Canyon, Porsche Motorsport and Staatsgalerie Stuttgart.

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Brand Design

Strategies for the digital world

01/23/2018 | Out now: »Brand Design – A Guide for Brand and Communication Strategists«. In their article, titled »From Strategic Positioning to Design«, our Managing Partners Simon Betsch and Patrick Märki show what’s most important when translating a strategy into design in our digitized world. After all, good brand design is no accident. It is based on the strategic positioning of the brand, its identity, and customer expectations. And it leaves room for creativity and constant evolution.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Munich Re

Digital Brand Experience

Every interaction with a product or service shapes our perception of the brand. Today, the digital brand experience is the main factor for brand success. Based on defined brand principles, it ensures a consistent, brand-specific experience for customers across all digital touch points.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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