Our idea for the new brand design is the contrast between power and clarity: We translate the technical, industrial and massive feel of the world of graphite and carbon fiber into a design with a light, airy look. This reflects the company’s ingenuity and commitment to the future as well as the durable, yet lightweight aspects of the materials they produce.

Solutions based on composite materials and specialty graphite play an important role in many industries, especially ones working on today’s main issues: mobility, energy and digitization. SGL Carbon is one of the world’s leading manufacturers of carbon-based materials, products and solutions, with extensive knowledge of the material and expertise in its applications. 

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Corporate design guidelines
  • Imagery
  • Corporate and brand websites

Client

SGL Carbon

Industry

Industry

Project

Brand Development and Corporate Design

Year

since 2017

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SGL Carbon

Shareholders’ meeting

SGL Carbon revealed its new brand identity to the public at the shareholders’ meeting in Kurhaus Wiesbaden. The strategic shift from material producer to solution provider ensures the company’s future success.

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