We organized the diverse product portfolio using a »top down« approach along the value chain - from markets and applications to specific products. A new product database provides the basis for this new structure. Quick access, filter and full-text search features help people find what they're looking for in just a few clicks. At the same time, we trimmed the website performance to make it measurable - making its contribution to the company's goals and ROI fully transparent.

Andreas Pütz, Head of Corporate Communications and Marketing SGL Carbon: »Our corporate website relaunch was very complicated. KMS TEAM was confident, goal-oriented and, most importantly, excellent in their support – in all technical, thematic, structure and conceptual aspects. Our new digital home is truly »on brand« in every sense of the word. The first responses we received were very positive, allowing us to effectively build on this as well as our excellent launch.«

 

Involved areas of expertise

Services

  • Digital corporate design
  • Information architecture
  • User experience design
  • Responsive Webdesign
  • Graphical user interface

Client

SGL Carbon

Industry

Industry

Project

Website

Year

2018-2019

Close details

SGL Carbon

Brand development and corporate design

SGL Group – the Carbon Company undergoes a major transformation and becomes SGL Carbon. We optimize the brand story and values for use in communication, develop a new visual identity and support the implementation of the brand across all touch points.

Close details KMS BRANDING

SGL Carbon

Shareholders’ meeting

SGL Carbon revealed its new brand identity to the public at the shareholders’ meeting in Kurhaus Wiesbaden. The strategic shift from material producer to solution provider ensures the company’s future success.

Close details KMS EXPERIENCE

Related projects

Red Dot

Website

»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.

Close details

ZEISS

Brand Portal

Digitization, globalization, demographics, health and climate are all major challenges facing the world today – as well as ZEISS’s customers. ZEISS is a leading technology company in the optical and optoelectronic industries that is standing up to these challenges with the best in state-of-the-art technological solutions.

Close details

Birkenstock

Website

BIRKENSTOCK, one of the world’s most famous German brands, is relaunching its corporate website. The most important update: The website www.birkenstock-group.com features a multi-client capable CMS, which makes it possible to accommodate the content and requirements of international subsidiaries.

Close details KMS DIGITAL

Bardehle Pagenberg

Website

From corporate image website to knowledge platform: BARDEHLE PAGENBERG is one of Europe’s largest law firms specialized in the areas of industrial and intellectual property. As such, the company’s new website needed to meet very high standards, including communicating top quality content as well as the employees’ specific expertise.

Close details KMS DIGITAL

Biallo

Website

The daily financial magazine biallo.de provides consumers with orientation and decision-making tools to help them manage their money. The special feature about the site: All information is written in a journalistic style by an independent editorial team. The relaunched website enhances Biallo’s journalistic approach, effectively linking the portal to powerful online comparison calculators. The result: a distinctive, powerful online brand.

Close details KMS DIGITAL