Praktikum/Traineeship Brand Strategy (m/w/d)

Als Praktikant, Praktikantin oder Trainee in unserem Brand-Strategy-Team unterstützt du deine Kolleginnen und Kollegen bei der Entwicklung von Markenpositionierungen, Markenidentitäten und Strategien der Markenführung.

Deine Aufgaben? Du

  • erstellst Kundenanalysen (Markt, Marke, Portfolio, etc.)
  • erstellst Trend-Reports
  • entwickelst, konzipierst und führst Kundenumfragen durch
  • unterstützt Naming-Projekte
  • bereitest Workshops vor
  • arbeitest mit den Teams Branding, Communications, Digital, Motion und Implementation zusammen

Wir suchen dich.
Weil du

  • präzise denkst, fühlst und planst
  • für einzigartige Marken und exzellente Gestaltung brennst
  • den Willen hast, dich selbst und deine Kunden weiterzubringen und zu inspirieren

Idealerweise hast du

  • das Grunstudium (BWL, VWL, Kommunikationswissenschaft, Psychologie o. ä.) hinter dir
  • ausgeprägtes Interesse an Markenstrategie, Markenkommunikation oder Markendesign
  • erste Berührungspunkte mit Marken, übergreifender Markenführung sowie Marke als zentralem Führungsinstrument in Unternehmen
  • eine strukturierte, zielorientierte und selbstständige Arbeitsweise
  • Spaß an Teamwork 

New Volkswagen - a brand reinvents itself:

KMS TEAM in the Volkswagen Power House

10/22/2019 | Volkswagen is undergoing the most extensive transformation in its history. With its new ID. series, the company is transforming the car into an electric, connected, CO2-free smart device. The technological paradigm switch is fundamentally changing the company's identity: Volkswagen is evolving from an automaker to a provider of sustainable mobility.

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TEAMTALKS

SERVICE INNOVATION: MAKING IT HAPPEN

10/10/2019 | Every idea is only as good as its implementation. A panel of national and international executives will discuss this topic with the following questions: What are the keys to successfully implementing service innovations? What factors are essential to success? What are the obstacles involved? And is there anything that accelerates this process? We're interested in the perspectives of founders, companies and agencies, both in theory and in practice. Carmen Hentschel moderates the discussion. After the talk, there is time to share experiences and swap ideas.

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Type Champions Award 2019

10/01/2019 | We are excited and honored: Our Managing Partner Patrick Märki is on the judging panel for the 2019 Type Champion Awards Program created by Monotopye.

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Zurich Brand Talks

09/18/2019 | The next Brand Talks event will be held at the Kraftwerk in Zurich on October 24. And we will take the stage twice. Our Managing Partner Simon will kick off the event with his keynote »Brand management in dynamic organizations«.

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»Druck und Design 2019«

09/12/2019 | »Druck und Design 2019« will be held at Literaturhaus München on October 22. This year, our founder and Managing Partner Knut Maierhofer will open the conference with his keynote address: »To print or not to print, that is the question«. With the major disruptive changes caused by digitalization, what is the future for the printing and design industry?

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