Knut Maierhofer, Founder and Managing Partner: »We’re 34 years old now, and Gabrielenstrasse is our sixth home. We approach our work with clarity, focus and courage, which directly impacts our results. The architecture in which we work reflects this mindset – and our new office will be another great space for us.«

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Annette Koch
T +49 (0)89 490 411-368

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A new understanding of how brands contribute value

04/09/2018 | What makes brands successful today? How is brand management changing in the era of digital revolution? We welcomed guests to our downtown office on March 8, 2018 to explore the answers to these questions at our lab »A New Agenda for Strategic Brand Management« as part of the MCBW. Thanks for joining us!

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»The Added Value of the Brand«

Strategic branding in a digitized world

11/09/2020 | It’s no question that digital transformation requires companies to review and rethink their strategies and operational measures. But where should they start? And what happens next? The brand plays a central role in this context: It encompasses the company’s long-term goals and relevant value promises. It also provides a comprehensive description of the company both internally and externally.

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Brand Strategy as critical success factor

10/26/2017 | Our dossier, »The role of the Brand Strategist at KMS TEAM«, explains why a sustainable brand strategy is a critical success factor for companies and organizations in the digital age.

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