We express this strategic direction in a new brand core: »For everyone who still has big plans«. The idea: The clean, streamlined look of the new visual identity reflects the newfound stability that ATOS gives back to its patients. Moving the crossbar in the »A« down frees the letter from its typographical role, making it a stable triangle with a symbolic meaning.
All basic elements are designed in line with the principles of high contrast and simplicity – as well as the color palette, dominated by vibrant green and purple. The logo plays a major role, connecting the imagery and graphics in all communication. The new visual identity is easy to apply to all interactive and digital media.
- Corporate design
- Corporate design guidelines
- Visual identity
- Logo development