The inside walls of the »Qube3« are completely made of mirror glass and combine with the media displays to create virtual worlds. This space shows the reflection of the visitor and the Q3 parked in the middle of the room an infinite number of times. A themed installation of interactive multimedia exhibitions brings the features of the Q3 to life, focusing on the vehicle’s extraordinary design, mobility and space. The fascinating cube-in-cube construction features two-way mirrors in parts of the mirror façade, providing visitors with a view of the vehicles parked outside.

Awards

  • iF communication design award 1999
    Award for trade fair exhibit IAA
  • ADC Germany 2000
    Award for film of navigation system »Telematics«
  • Ars Electronica 2000
    Merit for film of navigation system »Telematics«
  • Berliner Type 2000
    Silver for visitor portfolio for presentation IAA 1999
  • Berliner Type 2000
    Silver for trade fair exhibit IAA 1999
  • Communication Arts Award 2000
    Entry for means of communication of trade fair Genf 2000
  • Deutscher Preis für Kommunikationsdesign 2000
    Award for highest design quality of communications Paris 1998
  • Deutscher Preis für Kommunikationsdesign 2000
    ward for highest design quality for Monitorwald of R8
  • Deutscher Preis für Kommunikationsdesign 2000
    Award for highest design quality of Monitorwald of A2
  • Deutscher Preis für Kommunikationsdesign 2000
    Award for highest design quality of film for »Telematics«
  • red dot communication design award 2001
    Grand Prix for overall conception of »museum mobile«
  • Magazine »Classic Cars« Museum of the Year 2001
    Award for conception of »museum mobile«
  • Berliner Type 2001
    Silver for catalogue of »museum mobile«
  • ADC Germany 2001
    Bronze for catalogue of »museum mobile«
  • Corporate Design Award 2001
    Award for corporate design of »museum mobile«
  • The New York Festivals 2001
    Finalist for corporate design of »museum mobile«
  • ADC New York 2001
    Silver for overall conception of »museum mobile«
  • Annual Eyes on Design DIO Award 2002
    Award for Most Significant Exhibit Design for trade fair exhibit NAIAS Detroit 2002
  • iF communication design award 2002
    Award for overall conception »museum mobile«
  • iF communication design award 2002
    Award for web presence of »museum mobile«
  • DDC Award 2002
    Award for trade fair exhibit IAA 2001
  • iF communication design award 2003
    Silver for website of »museum mobile«
  • red dot product design award 2003
    Best of the best for trade fair exhibit IAA 2001
  • Airport Media Award July 2011
    »Qube3« MUC
  • DDC Award 2011
    Bronze for »Qube3« in Barcelona
  • red dot communication design award 2011
    Award best of the best for »Qube3« in Barcelona
  • ADAM Award 2011
    Gold for »Qube3« in Barcelona
  • Automotive Brand Award 2012
    Winner for trade fair exhibit IAA 2011
  • Cannes Lions / Design Lions 2012
    Gold for »Qube3« in Barcelona
  • DDC Award 2012
    Silver for trade fair exhibit IAA 2011
  • Galaxy Award 2012
    Silver for trade fair exhibit IAA 2011
  • Golden Award Montreux 2012
    Golden Award for trade fair exhibit IAA 2011
  • ADC Europe 2012
    Gold for trade fair exhibit IAA 2011
  • ADC Germany 2012
    Gold for trade fair exhibit IAA 2011
  • iF communication design award 2012
    Award in the category »Exhibition Trade Fair« for »Qube3« in Barcelona
  • iF communication design award 2012
    Award in the category »Events« for »Qube3« in Barcelona

Involved areas of expertise

Services

  • Spatial communication
  • Exhibition and showroom concept
  • Corporate architecture
  • Corporate events
  • Interactive installations
  • Motion design

Client

Audi

Project

Qube3 vehicle premiere

Year

2011

Close details

Audi

Museum guide

We designed the guide for the Audi museum mobile to document the creation process. Blueprints are linked to images showing the actual realization, and sketches shimmer through on the back of the Japanese-bound pages.

Close details KMS COMMUNICATION

Audi

museum mobile

We developed the overall design and thematic concept for “museum mobile”, a museum honoring the 100 years of company history. When it opened in December 2000, Audi was the first automobile company in Germany to document its history in this way.

Close details

Audi

Trade show exhibition IAA 2011

For the first time, Audi built its own freestanding building at the IAA 2011: the Audi Ring. The communication was inspired by the theme »Experience the Future« and aimed to create an interactive, lasting brand experience for visitors. The architecture and communication brought Audi’s brand core »Vorsprung durch Technik« and forward-looking positioning to life.

Close details KMS EXPERIENCE

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Close details KMS COMMUNICATION

voestalpine

Brand museum

voestalpine is an Austrian steel company with operations around the world. »voestalpine Stahlwelt« in Linz brings the material and its history to life: 80 chrome-plated steel balls up to 2.50 meters in diameter are arranged in the molecular structure of iron, defining the shape of the facility.

Close details